CFO / Turnaround CFO
Turnaround CFO Services: Cash Control, Lender Credibility, and a Way Out
A CFO who takes control of cash in the first week, keeps the lender and the vendors talking, and separates the business worth saving from the problem that is starving it.
- Daily cash and a 13-week forecast in week one
- Lender and vendor communication, handled
- Margin and cost actions that protect the core
- Chapter 11 financial leadership, alongside counsel
Your controller has started paying vendors in the order they call. Payroll cleared last Friday because a customer paid early, not because anyone planned it. The bank has asked for a forecast twice and received a budget both times. You know the number in the operating account at 7 a.m. every morning and have no idea what it will be on the 15th. Nobody in the building has said the word insolvent, and everyone is thinking it.
A turnaround CFO changes the order of operations. Cash first, before strategy, before the new pricing, before the meeting with the bank. Within a week you have a daily cash position, a 13-week forecast built from actual receipts and actual payables, and a disbursement process where every dollar out is chosen rather than tolerated. Then the harder questions get answered: which vendors to pay, what to tell the lender, which work to stop taking, and whether the company has a liquidity problem or a business-model problem wearing a liquidity costume.
The person doing this has done it as an operating CFO, not as an observer. Our principal has run finance for a multi-entity construction and field-services group through restructuring and a Chapter 11 process, with debtor-in-possession operations and court-required reporting, working alongside counsel. Turnaround work is not a specialty we added to a brochure. It is the situation we are most often called into on a Friday afternoon.
Cash control before anything else
The first deliverable is a daily cash report: opening balance, receipts, disbursements, closing balance, and available line, reconciled to the bank every morning. It takes 20 minutes once it is built, and it ends the practice of learning the cash position from a returned ACH. The 13-week forecast follows within the first week, direct method, receipts named by customer and disbursements grouped by category, so the tight weeks are visible while there is still time to move something.
Disbursement control is the part owners resist and later credit with saving the company. Every outgoing payment above a threshold goes through a single approval, usually the turnaround CFO with the owner, on a set schedule: payroll and payroll taxes first, then the items that keep the doors open, then everyone else in a deliberate order. Vendors who were being paid because they called loudest start being paid because they matter. The cash that had been leaving in 40 small decisions a week now leaves in one.
None of this requires a new system or a new hire. It requires a spreadsheet the bank will respect, a bank feed, an aged payable that has been scrubbed of duplicates and disputes, and a rule that nobody cuts a check outside the process. The rule is the hard part, because it applies to the owner too, and it is the one we enforce personally.
- Daily cash report reconciled to the bank, delivered before 9 a.m.
- 13-week direct-method forecast, updated every Monday with variance
- Single disbursement approval above a set threshold
- Payroll and tax deposits protected ahead of every other payment
Vendor triage: who gets paid, and what they are told
Vendors are ranked by what happens if they stop, not by how angry they are. Critical suppliers, the ones with no substitute, a lien right, or the ability to halt a job, sit at the top. Utilities, insurance, and the payroll provider sit with them. Below that are the vendors who can be stretched with a conversation, and below that the ones who can be stretched without one. Each group gets a policy: pay current, pay on a schedule, or negotiate a plan. The policy is written and the controller follows it.
The conversation matters as much as the ranking. A vendor who hears from the CFO with a specific proposal, this much now and this much on these dates, with a forecast behind it, usually agrees. A vendor who hears nothing files the lien, pulls the terms, or calls the other vendors. We make the calls, keep a log of every commitment, and never promise a payment the forecast cannot support. The log becomes the payment schedule, and the schedule is kept, because a second broken promise is the one vendors remember.
A company does not run out of cash on the day the balance hits zero. It ran out weeks earlier and did not have the forecast to notice.
The lender call you have been avoiding
The bank already knows something is wrong. It saw the overdraft, the late covenant certificate, and the borrowing base that shrank three months running. What it does not know is whether anyone at the company has a plan. A turnaround CFO calls the lender before the lender calls the owner, with a 13-week forecast, a variance from the last one, and a plain statement of what is being done. The relationship changes when the bank stops finding things out on its own.
If the situation calls for a forbearance agreement, a covenant waiver, or an amendment, we build the financial side: the forecast that supports the request, the weekly reporting package the lender will require, the borrowing base rebuilt from a receivable aging that has been cleaned, and milestones the company can actually hit. Your attorney negotiates the legal terms. We sit beside counsel, translate the numbers, and make sure the company does not agree to a reporting obligation it cannot meet. Lenders forgive a bad quarter more readily than a missed report.
Liquidity problem or business-model problem
Some companies are short of cash because they grew faster than their working capital, took a large job with heavy mobilization cost, or lost the one customer that paid on time. That is a liquidity problem. It is painful and it is solvable: collections, billing discipline, vendor terms, a line increase, or a bridge from ownership. Other companies are short of cash because the work itself loses money, and no amount of collection speed fixes a margin that is negative. That is a business-model problem, and the diagnosis has to come early and be said out loud.
We rebuild gross margin by job, by customer, by service line, and by crew from the transaction level in the first 30 days. The results are rarely subtle. One division subsidizes another. A key customer is unprofitable at its negotiated rates. The labor burden used in estimating is 12 points below the burden being paid. From there the actions are specific: reprice, exit, stop bidding certain work, and cut the overhead that was sized for a company that no longer exists.
Protecting the core means deciding what the company is when it is smaller: the profitable work, the customers who pay, the crews that hit their hours, the four people who could not be replaced. Cuts are made around that core, not through it. A turnaround that saves cash by gutting the part of the business that makes money has a short second act.
Formal restructuring and Chapter 11 financial leadership
When an out-of-court solution is not available, the company may enter a formal proceeding. Our principal has served as CFO through a Chapter 11 process for a multi-entity construction and field-services organization, running debtor-in-possession operations and producing the court-required reporting. That experience is the difference between a finance function that supports the case and one that becomes the case's biggest problem.
In a formal proceeding the turnaround CFO builds and maintains the debtor-in-possession budget, produces the cash and operating reports the court and the lender require on their schedule, works through vendor and critical-payment questions with counsel, supports the claims process with books that reconcile, and keeps the operating business running while the case proceeds. Budget-to-actual variances in a Chapter 11 are read by everyone with a stake in the outcome, and they have to be right the first time.
One line we repeat on every engagement: we do not give legal advice, and nothing on this page is legal advice. Bankruptcy counsel decides whether to file, when, and under what chapter, and runs the legal process. We work alongside counsel, providing the financial leadership the case requires and keeping the company's numbers credible to everyone reading them, inside the courtroom and outside it.
Exit paths: refinance, sale, or orderly wind-down
Every turnaround points at an exit, and the exit should be named early even if it changes. Refinancing means a new lender, an asset-based facility, or a term loan that replaces a bank that wants out, and it requires a run of monthly numbers that make the story believable. Sale means a buyer for the whole company or for the profitable division, and it requires books that survive a quality-of-earnings review and a normalized margin story. Orderly wind-down is the least-discussed option and sometimes the one that preserves the most value for the owner, the employees, and the creditors.
We prepare the company for whichever path fits. For a refinancing, the lender package and the forecast history that shows the forecast has been right. For a sale, the data room, the adjusted earnings schedule, and the working capital analysis that determines the closing adjustment. For a wind-down, a collection and liquidation forecast, a vendor and employee communication plan, and a sequence that satisfies obligations in the right order, with counsel advising on the legal priorities. The goal in every case is that the owner chooses the ending rather than has it chosen.
What you get
Deliverables installed in the first 90 days
Daily cash report
Opening balance, receipts, disbursements, closing balance, and line availability, reconciled to the bank every morning.
13-week cash forecast with variance
Direct-method forecast by customer and category, updated every Monday, with last week's variance explained line by line.
Disbursement control process
A written approval threshold, a payment calendar, and a payroll-first rule that the controller runs and we enforce.
Vendor triage and payment schedule
Every vendor ranked by consequence, a policy for each group, and a commitment log that becomes the payment plan.
Lender package and forbearance support
Forecast, variance history, rebuilt borrowing base, and the weekly reporting a forbearance or waiver requires, built alongside counsel.
Margin diagnosis and exit plan
Gross margin rebuilt by job, customer, and line; the actions that protect the core; and a written path to refinance, sale, or wind-down.
Engagement arc
How the first 90 days unfold
Week 1
Cash control
Daily cash report, disbursement approval, payroll protection, and the first 13-week forecast from bank and aging data.
Weeks 2-4
Triage and diagnosis
Vendor ranking and calls, lender contact with a forecast in hand, and gross margin rebuilt by job, customer, and line.
Days 30-90
Stabilize and act
Cost and pricing actions, forbearance or amendment support, weekly lender reporting, and a core business defined and protected.
Day 90+
Exit path
Refinancing package, sale preparation, or wind-down plan, with the finance function documented for whoever runs it next.
This is for you if
- Companies with $3M to $50M in revenue that have missed, or expect to miss, a covenant, a payroll, or a vendor commitment
- Owners who have been funding the company personally and want to know whether to keep doing it
- Businesses whose lender has asked for a forecast, a forbearance, or an outside financial advisor
- Companies entering or considering a Chapter 11 process that need a CFO the lender and counsel will trust
- Profitable-on-paper businesses that keep running out of cash and cannot say why
It is not for you if
- Companies that want a forecast delivered but no change to how cash leaves the building
- Owners looking for someone to tell the bank what it wants to hear
- Situations with no operations left to lead, where only counsel and a liquidator are needed
FAQ
Questions owners ask on the first call
What does a turnaround CFO cost, and how can we afford it right now?
Turnaround engagements start at $8,500 a month, and formal restructuring support starts at $12,500. The fee is built into the 13-week forecast in week one, so you see exactly how it is funded. In most cases the first month pays for itself in disbursements that were about to go out and did not need to, and in a lender that stopped tightening because reporting started arriving.
How fast can you start, and what happens in the first week?
Within days when the situation demands it. The first week is entirely about cash: the daily report, the disbursement process, protecting payroll and tax deposits, and a first 13-week forecast built from the bank activity and the agings. Strategy conversations wait until the cash position is known and controlled.
Do you need to be on-site for a turnaround?
Usually in the first two weeks, yes. We are based in Scottsdale, Arizona, and travel to clients nationwide. Being in the building changes how quickly vendors, staff, and the owner adjust to the new disbursement rules. After that, the weekly rhythm is mostly remote, with on-site time for lender meetings and major decisions.
Do you replace our bookkeeper, CPA, or attorney?
No. Your bookkeeper and controller keep posting and closing, with a tighter process and a reviewer. Your CPA continues tax and any attestation work. Your attorney, and bankruptcy counsel if it comes to that, handle every legal question. We provide the financial leadership and coordinate all of them so the owner is not the switchboard.
Will you talk to our bank for us?
Yes, and early. Lenders respond to a CFO who calls with a forecast, a variance, and a plan before the covenant certificate is late. We prepare the package, attend the meetings, and handle the weekly reporting a forbearance or amendment requires. The negotiation of legal terms belongs to your counsel, and we sit beside them for the numbers.
Do we have to file Chapter 11?
That is a legal decision for bankruptcy counsel, not for us, and nothing we say is legal advice. What we can do is build the forecast and the financial analysis that counsel and the owner use to weigh an out-of-court workout against a formal proceeding. If the company does file, our principal has led finance through a Chapter 11 as CFO and provides that leadership alongside counsel.
How do we know whether the business can be saved?
The margin rebuild in the first 30 days answers most of it. If the core work is profitable at real labor burden and real overhead, the problem is liquidity and it is usually solvable. If the core work loses money, the answer involves changing what the company does, or choosing an exit while there is still value to protect. We tell you which, in writing, and we tell you early.
What happens when the turnaround is over?
The engagement steps down. The daily cash report, the forecast, and the disbursement process are documented and handed to your controller, and we move to a fractional cadence or leave entirely. If the exit was a refinancing or a sale, the new lender or buyer inherits a finance function with a paper trail. Owners who stay tend to keep the Monday cash meeting, because it is the habit that would have prevented the turnaround.
Keep reading
Where this work shows up
The industries that lean on this service most, the articles that go deeper, and the calculators that put a number on it.
Industries
- Distressed BusinessesWhen the bank has stopped returning calls and payroll is nine days away, you need someone who has run a company through this before. Interim finance leadership for businesses that need cash control now and a credible plan by Friday.
- ConstructionJob costing the field trusts, a WIP schedule your bonding agent believes, and a cash forecast that sees the payroll before it leaves. Finance leadership for contractors doing $3M to $50M.
- General ContractorsMost of the money on a general contractor's income statement belongs to someone else. Finance leadership that keeps the pass-through moving, protects the fee, and gets the surety what it needs before it asks.
- HVACService and replacement are two businesses sharing a truck. Finance leadership that reports them separately, forecasts the shoulder season, and turns ServiceTitan data into numbers a lender or buyer will believe.
Insights
- Financial Management During a Business RestructuringWhether the restructuring is a quiet workout with the bank or a court-supervised case, the finance function's job is the same: know the cash, control the cash, and report it before anyone asks. Here is what that looks like week by week.
- What Is a 13-Week Cash-Flow Forecast?One page, 13 columns, updated every Monday. The forecast that tells you which Friday is the problem, and how many weeks you have to fix it.
- How Much Cash Should a Growing Business Maintain?Growth consumes cash before it produces any. Here is how to compute the reserve your company needs, why the profit is in the warehouse and on the aging report, and how to tell a line of credit that is a buffer from one that has become a crutch.
Calculators
- Full-Time vs. Fractional CFO Cost CalculatorSalary is the smallest part of what a CFO costs. Put in the real numbers and compare them with a fractional engagement sized to your company.
- Working Capital CalculatorWorking capital is the money the business needs to run between the day you spend and the day you get paid. Here is how much you have, and how much you need.
- Construction WIP CalculatorEnter contract value, estimated cost, cost to date, and billings to date. Get percent complete, earned revenue, and whether the job is overbilled or underbilled.
Financial assessment
Get cash under control this week.
Tell us what is due in the next 30 days and what the bank has said. We will tell you what a turnaround CFO would do in the first five days, and whether the situation looks like liquidity or something deeper.